The way that businesses reach their customers has changed by a massive amount over the past few decades. Unlike past businesses, companies in 2021 no longer have to put out billboards and posters and hope that their ideal customers will walk past them. Today, business marketing is all about making actionable decisions, driven by data, and leading to genuine revenue-boosting opportunities. Data is everywhere today, and when this can be used to the advantage of a sales and marketing team, a business has a higher chance of success. Data scientists, business intelligence professionals, and business analysts are the people behind making sense of the vast amounts of data collected by today’s companies. And, the demand for professionals who are skilled in interpreting data is on the rise. Here are some of the top reasons to consider getting into a career in this field.
1 Huge Demand
Today, companies worldwide are collecting data and looking for ways to make good use of it all. Because of this, there is a more significant demand than ever before for professionals who are highly skilled in interpreting the data so that it can be used to drive better business and marketing decisions. No matter where you go, there will be a business in need of professionals to help them make sense of the data that they collect. With an MSC business analytics qualification from Aston University, you will have some of the most in-demand skills and knowledge in the business world right now.
2 Work In IT
IT is one of the fastest-growing industries today. Professionals working in IT enjoy lucrative starting salaries, extremely high demand, and the chance to work for some of the world’s most well-respected and successful companies. If you like the idea of working in IT but aren’t interested in computer science, business analytics can be an ideal alternative entry point into this field. Since business analytics and data science share a lot of similar tools, working in business analytics gives you the chance to get into a career in IT without the need to learn any programming languages or get a degree in computer science.
3 Demand Will Grow with Tech
While data has been around for much longer than modern technology, these days, modern tech has made it possible for companies and individuals to generate far more data than ever before. For example, billions of people worldwide now use a smartphone; this device constantly collects data from the apps they use and the websites they visit to even more unique patterns, such as when they’re asleep, at work, and where they travel. As technology evolves at such a rapid rate, we can only expect even more data to be collected throughout the world, which will drive the demand for professionals in this field even further than before.
4 Enjoy Career Freedom
With such a high demand for professionals in data and business analytics, working in this industry gives you the ability to take your work wherever in the world you like. No matter where you go, you are sure to find work for any company that needs somebody to interpret the data that it collects. One of the best things about working in business analytics is that it is not exclusive to any field or industry. Every business collects data no matter who their customers are, what they sell or the services that they offer. This means that when you get into this career, you can quickly move through different industries throughout your career and enjoy a wide range of different experiences in your working life.
5 Interesting Work
Since data is being constantly gathered these days, the world of data and analytics is continually changing. The frequent advancements in modern technology have also led to even more changes and updates to this field. For data and business analysts, the work is engaging with different things to get to grips with all the time. If you like the idea of working in a career where there are going to be regular new challenges and new advancements to familiarise yourself with, this could be a good fit for you.
6 Great Earning Potential
The combination of analytical and business skills that you’ll learn as you train to become a business analyst are extremely well-sought after today. Due to the high demand and specific need for these professionals, the earning potential for business analysts is very generous, even when you’re just starting your career. Business analysts can enjoy an average salary higher than other IT professionals, already in some of the best-paid roles available today.
7 Business Opportunities
If you want to start your own business in the future or like the idea of developing a skill that can easily be used for a side hustle, business analytics is an excellent choice of area to focus on. A strong background in business analytics can help you start your own business in the future, whether you want to become a consultant in this area or use your skills and knowledge to market your own business better.
8 Make a Difference
Not all careers that allow you to make a difference will involve helping people directly. As a business analyst, your work will enable you to make a difference to others from behind the scenes. While working in this role, you will have many opportunities to identify and address a range of different trends, some of which might be in fundamental aspects of life that significantly impact people’s personal lives and situations. Business analysts don’t just work to market brands that sell products and services to consumers; in this role, you may be able to find work for humanitarian companies, healthcare, and other industries that are focused on helping others and making lives better.
With data now the most valuable commodity globally, it makes sense to consider a business analytics career if you’re looking for high demand, stability, and plentiful opportunities.